A creative and passionate artist driven by constant innovation.
Born into an industrial business family, steel and engineering were in her genetic framework. However the passion to create beauty was a far more important challenge, which led her to pursue an education in fine arts at The Art Institute of Chicago – one of the top institutions of the world. With a vision to bring about a marriage between art and engineering to deal with the Indian HEAT and DUST, Mist Magic was conceived – an involuntarily decision during a happy sojourn to Arizona in the year 2000. One look at the Mist Cooling and the immense possibility of its application in India coupled with its ambient beauty was a 10 second decision for her. 1 year later on 13 March 2001 MIST MAGIC was born and along with it, outdoor LIFESTYLE concepts had arrived.
With a passion for wildlife and being consicuous about the environment, Yaduraj consistetly envisages to spread the awareness of misting and seeking economical range of possibilities using the technology of misting across industries and deeply involved with Business Development, identifying emerging markets and strategic partnerships nationally and globally.
Born and brought up in Dehradun, Yaduraj is an alumnus of The Doon School and Delhi University.
He’s has a unique range of work experience having worked around the world, ranging from handling National Olympic Committee relations for the Indian Olympic Association, Delhi 2010 Commonwealth Games and assisting Sri Lanka with preparing their bid for the 2018 Commonwealth Games.
Also Headed Business Development for a start up in Gurgaon focused around personal safety and security before entering Mist Magic with the vision of taking it global.